About Me

Yup, I might seem biased, but moms are my favourite audience...

You've already gone through my homepage and found it cocky. Maybe even triggered a "who the fuck's this lady"?

Before I dive into that...

I want you to think for a moment about why you chose to get into business for yourself. 

Why do you have this desire within you to turn your side hustle into a full-time gig? 

What is it that's pulling you towards this call of entrepreneurship? 

For me, I know why…

I grew up as an only child. 

I watched my mom and my grandmother who raised me in our home, work so hard day in and day out, doing multiple jobs to put food on the table, struggling and working hard, sunrise to sundown.

I remember having a lot of responsibility on my shoulders...

I used to watch them, and being an only child, I leaned into a space of wanting security, of wanting to understand the facts, of wanting to feel safe in my own little world. 

So I leaned…

...on my ability to think things through, to see things from a space of the facts, the data. I loved analyzing situations, and I think it came from wanting to find myself in a place where I needed to feel safe.

There were moments in my life where I didn't feel like I belonged or fit in, moments where I needed to assess the safety of a situation growing up. So I allowed myself…

• to observe
• to analyze
• to look beyond what was the surface and 
• to really go deep with what was going on around me. 

This served me well.

I found myself though, in a job, with a beautiful family, working oh so hard at a 9:00 to 5:00, for a boss who was not kind or nourishing or there for me. I was in a career where I was meant to be thinking things through, following through with demands, checking things off my list. 

But I felt empty inside...

I craved time with my family, which was falling on the back burner. 

My kids were falling behind at school because I was exhausted at the end of a long day, putting in overtime hours, bringing work home with me. Unable to shut it off, because I learned from a young age that success comes with hard work, that the only way to provide for my family and create a sense of security is if I sacrificed my own health, my time with those that I loved.

I know that my mother and my grandmother loved me and they didn't realize, they felt that that was the only option that they had. And sometimes we stay in this cycle or pattern until we are given a really big nudge. 

And THAT nudge for me came on the day when I was exhausted, my marriage was falling apart, my kids falling behind in school, and I went to my boss just to ask for a little bit of leeway, maybe a little bit of time off or a little bit of a different demand on my time and energy, so I could be more present in my home. And he told me basically, "Get out." And so I did. That day, I said…

I QUIT !!!

My side hustle, in a moment, became my focus.

And what I saw unfold before me is that I had a brilliance for analyzing and getting the data and researching, and looking at my situation. 

But I also had a gift in reading people, in understanding their behaviors and understanding how to communicate, by observing and understanding what is going on around me, by doing the work,  the research so that I could dig deep into the understanding of what needed to be communicated and said. 

And this is what I was able to bring to my work and to my writing. Luckily, someone saw that in me and gave me an opportunity to step more fully into

• my vision 
• my dream
• my calling

I am so grateful for that nudge, for that experience where I could now become a full-time mompreneur…

• where I could decide my schedule
• where I can spend more time with my family
• where I get to take my kids to school and pick them up
• where I could spend time nourishing myself and my relationships
• where I create the safety and security that I craved. 

I am GRATEFUL that I took that leap.

Now...

The thing that I see over and over again are so many moms out there who are struggling with that side hustle gig or struggling to make entrepreneurship their real thing. What I see are a bunch of moms who just need to be nourished, who need to be heard and understood.

I see the connection between being able to invite people into your world to provide a service by being able to competently and clearly express how you feel, what it is that you are creating for them and how to communicate, why they want to choose YOU.

My mom, my grandma, and recently, my mom-in-law were my greatest examples because they always said: 

"Anyone who comes through that door, we will nourish, we will support, we will take care of." 

And I feel that my WHY is writing beautiful words and copy so that the women of the world can CHOOSE themselves, LEAVE their 9-to-5s, and TAKE that side hustle into their full-time gig so that they can not only nourish themselves, nourish their families, their relationships, but give back to the world in a powerful way.

This is where I invite YOU to not just be someone that I work with, but someone I CHOOSE to nourish along the way and see SUCCEED. Someone that I am ready to be a partner with. 

Are you ready? 

Yes?